Primitive unveil its first lookbook, presenting the retailer/brand’s new season for Holiday 2009. The collection consists of mostly graphic tees, fleece, and beanies along with their usually unmatched New Era designs, featuring simple two-tone color scheme and a blend of top textiles. Paul Rodriquez is featured throughout the lookbook along with friends and co-owners Andy Netkin, Jubal Jones, and Jay Partow. The lineup is now available through Primitive in Encino while a behind-the-scenes video can be seen below.

Primitive
17060 Ventura Blvd.
Encino, CA 91316
818.479.7171

The Rob Dyrdek x DC Shoes 2009 fall/winter collection sees an official unveiling today. The collection is very much a tribute to Dyrdek who’s been a DC rider since 1995 and been an integral member of DC Shoes’ growth and expansion. The focal point of the capsule is Dyrdek’s new RD1 Mid as well as apparel. Check your local DC Shoes dealer for availability.

THE DYRDEK COLLECTION HITS STORES TODAY

October 1, 2009 – Vista, CA – Starting today, October 1, DC and Rob Dyrdek proudly release the limited edition Dyrdek Collection to retail stores worldwide. Visit www.rd0915aw.com now for information on the first-of-its-kind collection of unique, premium footwear, apparel and accessories, all inspired from the mind of Dyrdek.