Showing posts with label Primitive. Show all posts

Primitive [Holiday 2009]

Dec 3, 2009

primitive 2009 holiday lookbook 1 Primitive 2009 Holiday Lookbook

Primitive unveil its first lookbook, presenting the retailer/brand’s new season for Holiday 2009. The collection consists of mostly graphic tees, fleece, and beanies along with their usually unmatched New Era designs, featuring simple two-tone color scheme and a blend of top textiles. Paul Rodriquez is featured throughout the lookbook along with friends and co-owners Andy Netkin, Jubal Jones, and Jay Partow. The lineup is now available through Primitive in Encino while a behind-the-scenes video can be seen below.

Primitive
17060 Ventura Blvd.
Encino, CA 91316
818.479.7171

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'Ride the Lightning'

Aug 12, 2009

primitive oakley 01 Primitive x Oakley Frogskins Ride the Lightning
Paul Rodriguez’s shop, Primitive in Encino has teamed up with Oakley to put out a limited edition pair of Frogskins. They were inspired by Metallica’s 1984 Ride the Lightning album cover, and feature a gradient colourway, fading from black to purple, to midnight blue, and eventually a clear finish. They come with a silk-screened bag, and two sets of arms, each branded with Primitive’s P logo. A matching tee was also designed for the release. The sunglasses are limited to 70, of which 50 will be made available tomorrow at 5pm in-store. The remaining 20 will go on sale through Primitive’s online shop the following day at noon PST.

More after the jump.


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Primitive x Oakley

Jun 9, 2009


Encino-based Primitive, work up a new collaboration alongside Oakley, utilizing the eyewear brands classic Frogskin model. Inspired by Metallica's "Ride the Lightning" album cover, the sunglasses feature a gradient colorway, fading from black to purple, midnight blue, and eventually a clear finish. Along with special Primitive “P” logos on the detachable arms, the shades will come fully equipped with an additional set of arms and a custom silk screened bag, further emphasizing the theme which was conceived by Jubal Jones and the rest of the Primitive team. Look for these to drop in the coming Summer months, exclusively through Primitive.


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